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Fifteen seconds. That is how little time you have to catch the attention of the reader and make him want to read your text further. Over 50% of website visitors leave it if they don’t find anything interesting in the first lines.
So if you want to grab and hold the attention of the audience, you need to master the art of writing an introduction. Follow our guidelines and you will surely succeed!
Goals of a powerful introduction
Apart from a good organization and structure, an important goal of the introduction is to let readers know that your text is worth attention and can be useful. So why should someone read your text?
Answer this question in your introduction and persuade the audience that it has come to the right place. Below we have collected the most powerful tactics and examples to help you craft an outstanding introduction!
Why should someone read this?
At the beginning of this article, you read that over 50% of readers leave the page within fifteen seconds. Such statistics helped me to show why this article matters.
This is one of the most powerful ways to show readers why the text is worth their attention.
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Start with an anecdote
You have probably heard about hook sentences. They are appropriate for all types of writing whether it is an essay, a dissertation or a blog post. A hook can be statistics (as in our introduction), a joke, story from your own life or a quote.
Depending on the topic and the tone of your text, you need to choose an appropriate hook and intrigue readers. The chances that the audience will read further will greatly increase!
In August 2010, Will Colton was hiding from police in a forest house in the middle of nowhere. Suddenly he heard a knock on the door.
Even if your article is technical or a step-by-step guide, you can apply the above storytelling technique. Think about what problems your audience had to face before they started searching for the answer and then start with a short relatable story to catch their attention.